Maximize Your West Maui Home's Income Potential
Innovative
Digital Marketing
Innovative
Digital
Marketing
We use modern digital marketing methods to get your home the most exposure. This includes advanced techniques like retargeting, video marketing, and social media marketing.
Consistent, High Standard Cleaning
We uphold extremely high standards for cleanliness ensuring your guests have the best experience. This includes the little things like cleaning ceiling fans and baseboards every time.
Simple, Transparent Pricing
We don't have any hidden fees or surprises and we provide free damage protection with each paid guest stay. We believe you deserve low fees, damage protection and straightforward pricing.
Exceptional Guest Support + Concierge
From booking to check-out and beyond, our experienced Guest Services and Concierge Teams are available to assist with any need, and then some, ensuring an enjoyable experience.
Your Benefits
Since modern travelers use phones more than computers, social media more than websites, and watch lots of videos, we focus our marketing efforts in these areas to ensure travelers see all your home has to offer which enhances your booking opportunities and helps keep your home fully booked.
Your Benefits
Having even a little bit of uncleanliness can wipe out the entire experience and lead to negative reviews. Our double-inspection protocol ensures cleanliness. After each cleaning, we perform a cleaning inspection and a second guest preparation inspection to ensure that each home is 100% clean and ready.
Your Benefits
With our simple and transparent fees, you always know what to expect when you get your end-of-the-month statement. You won't be bombarded with lots of pesky fees. And with our free minor repairs & free damage protection, you won't have those annoying replacement costs after accidental damage caused by a guest.
Your Benefits
An elevated guest experience will lead to higher reviews & more bookings. This starts with a welcome call from our experienced concierge once they book to help your guests plan their vacation, helping with everything from making luau reservations to booking excursions and much more.
Innovative Digital Marketing
We use modern digital marketing methods to get your home the most exposure. This includes advanced techniques like retargeting, video marketing, and social media marketing.
Your Benefits
Since modern travelers use phones more than computers, social media more than websites, and watch lots of videos, we focus our marketing efforts in these areas to ensure travelers see all your home has to offer which enhances your booking opportunities and helps keep your home fully booked.
Consistent, High Standard Cleaning
We uphold extremely high standards for cleanliness ensuring your guests have the best experience. This includes the little things like cleaning ceiling fans and baseboards every time.
Your Benefits
Having even a little bit of uncleanliness can wipe out the entire experience and lead to negative reviews. Our double-inspection protocol ensures cleanliness. After each cleaning, we perform a cleaning inspection and a second guest preparation inspection to ensure that each home is 100% clean and ready.
Simple, Transparent Pricing
We don't have any hidden fees or surprises and we provide free damage protection with each paid guest stay. We believe you deserve low fees, damage protection and straightforward pricing.
Your Benefits
With our simple and transparent fees, you always know what to expect when you get your end-of-the-month statement. You won't be bombarded with lots of pesky fees. And with our free minor repairs & free damage protection, you won't have those annoying replacement costs after accidental damage caused by a guest.
Exceptional Guest Support + Concierge
From booking to check-out and beyond, our experienced Guest Services and Concierge Teams are available to assist with any need, and then some, ensuring an enjoyable experience.
Your Benefits
An elevated guest experience will lead to higher reviews & more bookings. This starts with a welcome call from our experienced concierge once they book to help your guests plan their vacation, helping with everything from making luau reservations to booking excursions and much more.
Maximize Your West Maui Luxury Rental's Potential
Increase your investment returns with tailored management services that cater specifically to your property’s needs.
Marketing
- Online Listing Optimization
- Expertly Written Descriptions & Content
- Retargeting Digital Marketing
- Video Marketing
- Robust Distribution Channels
- Standalone Direct Book Website
- Social Media Marketing
- Create a Social Media Presence
Income Maximization
- Simple & Transparent Fee Structure
- No Hidden Fees
- Automated Upsells to Fill Vacancies
- Length-of-Stay Optimization
- Dynamic Pricing Strategies
- Personalized Revenue Management
- Free Professional Photographs
- Brand Your Home
Property Care
- Consistent, High Standard Cleaning
- Double Inspections EVERY Check-in
- Detailed Video Taken Pre-Arrival
- Free Decorating Consultation Included
- Inventory Management
- Free Minor Maintenance & Repairs
- Free Damage Protection*
Guest Experience
- Personalized Guest Messages
- Personalized Welcome Gifts
- Luxury Hotel Style Linens (optional)
- Tropical Scented Toiletries
- Abundant Supplies Included
- Filtered Water (reduce plastic waste)
- Luxury Options Available
- Post Arrival Call to EVERY Guest
- Attractive Digital Guidebooks
- Free Concierge Service
Peace of Mind
- Detailed Monthly Owner Statements
- Complete Transparency Reporting
- Full Access to Inspection & Work Order Reports
- Payments Initiated by the 5th of Month
- Convenient Online Owners Portal
- Responsive Guest Engagement
- 24/7/365 Emergency Response
Luxury Options
- Cariloha® Bamboo Sheets
- Sand Cloud Beach Towels
- Mālie Organics
- Prefer something else, just ask!

Guest Experiences & Reviews
See why our guests keep coming back to West Maui. We pride ourselves on creating unforgettable vacations.
Frequently Asked Questions
Discover the answers to some of our most commonly asked questions about Surf Shack Properties.
Absolutely! We are of the mindset that this is your home and it should be managed the way you want. If there is something that is important to you, we’ll do our best to accommodate it.
In fact, the reason we started Surf Shack Properties is because we kept hearing “No, we can’t do that” when we were interviewing other property managers to manage our vacation rental.
No request is too big or too small. Just reach out and ask us.
We increase revenue and lower expenses and fees. To increase revenue, we use direct booking websites backed by online marketing to generate more bookings. On the lower expenses side, we have a simple and transparent fee schedule that will likely save you money each month. So more revenue and less fees equals more income.
You can see our simple and transparent fee schedule listed right on our website for everyone to see. Try to find a complete fee schedule on other property management websites!
Because we offer a higher level of service, we only work with vacation rentals that will thrive in this environment. We aren’t looking to work with, for example, owners who are only concerned with a burn and churn strategy while providing a sub-par experience for their guests. That’s not our style, and definitely not a property that we want to manage.
Like you, we look at each home that we manage as a unique investment that we need to nurture. Examples of our difference include creating captivating descriptions and listings, individual direct-booking websites, and we offer individualized social media and branding strategies, treating each home we manage as if they were our own.
We also want to help our owners earn more money each month. One example of how we do this is our simple and transparent fee structure which is listed right on our website for everyone to see. Try to find a complete fee schedule on other property management websites!
These are just a few examples of what sets us apart. We also offer things that others don’t, like Cariloha Bamboo Linens, Sand Cloud Beach Towels, and Mālie Organics toiletries; free concierge services for everything from making luau reservations to booking tours; and we’re committed to pono —living in harmony with our environment and community — by using refillable soap containers instead of single-use plastic soap bottles, providing free water filters to guests so they don’t use plastic water bottles, and supporting local businesses who also practice pono.
First, we discuss your goals so we are on the same page. For example, are you trying to maximize revenue or minimize wear and tear? Once we have these discussions, we use a variety of tools including industry-leading algorithmic pricing tools which constantly adjust prices based on market trends that are then calibrated by our experienced Revenue Manager, ensuring your vacation rental remains competitively priced to achieve your goals.
What Our Clients are Saying
Mira Cairns, owner of Valley Isle 202, shares why partnering with Surf Shack Properties was one of her best decisions as a vacation rental owner.
Brian Gage, owner of unit B502 at the Hololani Resort in Kahana, Maui, shares how moving to Surf Shack Properties solved his maintenance issues and improved guest satisfaction.
Experience the Surf Shack Difference for Yourself
Let us help you maximize your rental income while providing peace of mind and exceptional guest experiences.
Contact us today so we can help you unlock your home’s full potential!