About Us
Surf Shack Properties was started by Sarah Schmerling in 2024 as a boutique property management in West Maui that focuses on modern marketing techniques, personalized service, luxury amenities, and attention to detail.
Sarah’s journey began in wedding coordination at the beautiful vineyards of Temecula, CA, where she mastered the art of orchestrating seamless, high-stakes events. Managing multiple vendors, tight timelines, and the emotional weight of a couple’s most important day taught Sarah to remain calm under pressure, anticipate needs, and deliver perfection with a personal touch. These experiences in managing special events provided her with a deep understanding of handling stressful situations while prioritizing client satisfaction—skills that translate seamlessly to addressing the unique needs of homeowners and travelers.
Later, Sarah led a 24/7/365 financial services call center, refining her ability to provide round-the-clock support. She developed strategies for resolving issues quickly and efficiently, ensuring clients felt valued no matter the hour. This expertise in 24/7 service is now an integral part of Surf Shack Properties, where Sarah ensures guests have immediate support during their stay.
Expanding her creative side, Sarah pursued home decorating, learning how to personalize spaces to reflect both the owner’s style and functionality. This eye for detail and care in crafting welcoming environments carries over into property management, ensuring every home is impeccably maintained and thoughtfully prepared for guests.
When Sarah moved to Kahana in 2022, she was excited to immerse herself in the Maui lifestyle. She had agreed to honor a full calendar of short-term rentals not knowing what to expect. But it didn’t take long to realize that the property management company she inherited wasn’t meeting her standards. From dirty ceiling fans and baseboards to poor customer service, she knew things had to change.
As she searched for a new management company to help with her property, she was shocked by how limited the options were. Special requests? Most companies just said “no” without hesitation. That’s when two things clicked for her: (1) she couldn’t imagine living anywhere but Maui full-time—it truly felt like home, and (2) she could offer a new kind of property management service that West Maui was missing—one that says “yes” to special requests and delivers the care and attention every property deserves.
That’s how Surf Shack Properties was born. We’re a boutique, owner-focused property management company that offers luxury services, modern marketing strategies, and a level of care for your home that’s unmatched in the area.
Knowing that the short-term rental market was down in West Maui, Sarah understood that Surf Shack needed to do more than just post listings on the top three online travel agencies (i.e. Airbnb, Vrbo, and Booking.com). She assembled a team of experts to reinvent how homes we manage would be marketed. The end result is a comprehensive suite of marketing services that will make your home stand out in this crowded market.
If you’re looking for a property management company that treats your home like its own and values both guests and owners, we’d love to connect. Schedule an appointment to learn how Surf Shack Properties can help maximize your rental income and your peace of mind.
Mahalo for considering us!
Surf Shack Properties was started by Sarah Schmerling in 2024 as a boutique property management in West Maui that focuses on modern marketing techniques, personalized service, luxury amenities, and attention to detail.
Sarah’s journey began in wedding coordination at the beautiful vineyards of Temecula, CA, where she mastered the art of orchestrating seamless, high-stakes events. Managing multiple vendors, tight timelines, and the emotional weight of a couple’s most important day taught Sarah to remain calm under pressure, anticipate needs, and deliver perfection with a personal touch. These experiences in managing special events provided her with a deep understanding of handling stressful situations while prioritizing client satisfaction—skills that translate seamlessly to addressing the unique needs of homeowners and travelers.
Later, Sarah led a 24/7/365 financial services call center, refining her ability to provide round-the-clock support. She developed strategies for resolving issues quickly and efficiently, ensuring clients felt valued no matter the hour. This expertise in 24/7 service is now an integral part of Surf Shack Properties, where Sarah ensures guests have immediate support during their stay.
Expanding her creative side, Sarah pursued home decorating, learning how to personalize spaces to reflect both the owner’s style and functionality. This eye for detail and care in crafting welcoming environments carries over into property management, ensuring every home is impeccably maintained and thoughtfully prepared for guests.
When Sarah moved to Kahana in 2022, she was excited to immerse herself in the Maui lifestyle. She had agreed to honor a full calendar of short-term rentals not knowing what to expect. But it didn’t take long to realize that the property management company she inherited wasn’t meeting her standards. From dirty ceiling fans and baseboards to poor customer service, she knew things had to change.
As she searched for a new management company to help with her property, she was shocked by how limited the options were. Special requests? Most companies just said “no” without hesitation. That’s when two things clicked for her: (1) she couldn’t imagine living anywhere but Maui full-time—it truly felt like home, and (2) she could offer a new kind of property management service that West Maui was missing—one that says “yes” to special requests and delivers the care and attention every property deserves.
That’s how Surf Shack Properties was born. We’re a boutique, owner-focused property management company that offers luxury services, modern marketing strategies, and a level of care for your home that’s unmatched in the area.
Knowing that the short-term rental market was down in West Maui, Sarah understood that Surf Shack needed to do more than just post listings on the top three online travel agencies (i.e. Airbnb, Vrbo, and Booking.com). She assembled a team of experts to reinvent how homes we manage would be marketed. The end result is a comprehensive suite of marketing services that will make your home stand out in this crowded market.
If you’re looking for a property management company that treats your home like its own and values both guests and owners, we’d love to connect. Schedule an appointment to learn how Surf Shack Properties can help maximize your rental income and your peace of mind.
Mahalo for considering us!
Surf Shack Properties was started by Sarah Schmerling in 2024 as a boutique property management in West Maui that focuses on modern marketing techniques, personalized service, luxury amenities, and attention to detail.
Sarah’s journey began in wedding coordination at the beautiful vineyards of Temecula, CA, where she mastered the art of orchestrating seamless, high-stakes events. Managing multiple vendors, tight timelines, and the emotional weight of a couple’s most important day taught Sarah to remain calm under pressure, anticipate needs, and deliver perfection with a personal touch.
These experiences in managing special events provided her with a deep understanding of handling stressful situations while prioritizing client satisfaction—skills that translate seamlessly to addressing the unique needs of homeowners and travelers.
Later, Sarah led a 24/7/365 financial services call center, refining her ability to provide round-the-clock support. She developed strategies for resolving issues quickly and efficiently, ensuring clients felt valued no matter the hour. This expertise in 24/7 service is now an integral part of Surf Shack Properties, where Sarah ensures guests have immediate support during their stay.
Expanding her creative side, Sarah pursued home decorating, learning how to personalize spaces to reflect both the owner’s style and functionality. This eye for detail and care in crafting welcoming environments carries over into property management, ensuring every home is impeccably maintained and thoughtfully prepared for guests.
When Sarah moved to Kahana in 2022, she was excited to immerse herself in the Maui lifestyle. She had agreed to honor a full calendar of short-term rentals not knowing what to expect. But it didn’t take long to realize that the property management company she inherited wasn’t meeting her standards. From dirty ceiling fans and baseboards to poor customer service, she knew things had to change.
As she searched for a new management company to help with her property, she was shocked by how limited the options were. Special requests? Most companies just said “no” without hesitation. That’s when two things clicked for her: (1) she couldn’t imagine living anywhere but Maui full-time—it truly felt like home, and (2) she could offer a new kind of property management service that West Maui was missing—one that says “yes” to special requests and delivers the care and attention every property deserves.
That’s how Surf Shack Properties was born. We’re a boutique, owner-focused property management company that offers luxury services, modern marketing strategies, and a level of care for your home that’s unmatched in the area.
Knowing that the short-term rental market was down in West Maui, Sarah understood that Surf Shack needed to do more than just post listings on the top three online travel agencies (i.e. Airbnb, Vrbo, and Booking.com). She assembled a team of experts to reinvent how homes we manage would be marketed. The end result is a comprehensive suite of marketing services that will make your home stand out in this crowded market.
If you’re looking for a property management company that treats your home like its own and values both guests and owners, we’d love to connect. Schedule an appointment to learn how Surf Shack Properties can help maximize your rental income and your peace of mind.
Mahalo for considering us!
Surf Shack Properties was started by Sarah Schmerling in 2024 as a boutique property management in West Maui that focuses on modern marketing techniques, personalized service, luxury amenities, and attention to detail.
Sarah’s journey began in wedding coordination at the beautiful vineyards of Temecula, CA, where she mastered the art of orchestrating seamless, high-stakes events. Managing multiple vendors, tight timelines, and the emotional weight of a couple’s most important day taught Sarah to remain calm under pressure, anticipate needs, and deliver perfection with a personal touch. These experiences in managing special events provided her with a deep understanding of handling stressful situations while prioritizing client satisfaction—skills that translate seamlessly to addressing the unique needs of homeowners and travelers. Later, Sarah led a 24/7/365 financial services call center, refining her ability to provide round-the-clock support.
She developed strategies for resolving issues quickly and efficiently, ensuring clients felt valued no matter the hour. This expertise in 24/7 service is now an integral part of Surf Shack Properties, where Sarah ensures guests have immediate support during their stay.
Expanding her creative side, Sarah pursued home decorating, learning how to personalize spaces to reflect both the owner’s style and functionality. This eye for detail and care in crafting welcoming environments carries over into property management, ensuring every home is impeccably maintained and thoughtfully prepared for guests.
When Sarah moved to Kahana in 2022, she was excited to immerse herself in the Maui lifestyle. She had agreed to honor a full calendar of short-term rentals not knowing what to expect. But it didn’t take long to realize that the property management company she inherited wasn’t meeting her standards. From dirty ceiling fans and baseboards to poor customer service, she knew things had to change.
As she searched for a new management company to help with her property, she was shocked by how limited the options were. Special requests? Most companies just said “no” without hesitation. That’s when two things clicked for her: (1) she couldn’t imagine living anywhere but Maui full-time—it truly felt like home, and (2) she could offer a new kind of property management service that West Maui was missing—one that says “yes” to special requests and delivers the care and attention every property deserves.
That’s how Surf Shack Properties was born. We’re a boutique, owner-focused property management company that offers luxury services, modern marketing strategies, and a level of care for your home that’s unmatched in the area.
Knowing that the short-term rental market was down in West Maui, Sarah understood that Surf Shack needed to do more than just post listings on the top three online travel agencies (i.e. Airbnb, Vrbo, and Booking.com). She assembled a team of experts to reinvent how homes we manage would be marketed. The end result is a comprehensive suite of marketing services that will make your home stand out in this crowded market.
If you’re looking for a property management company that treats your home like its own and values both guests and owners, we’d love to connect. Schedule an appointment to learn how Surf Shack Properties can help maximize your rental income and your peace of mind.
Mahalo for considering us!
